Explainer video brief pack
Your rough idea, turned into a script an animator can shoot.
Answer eight questions a creative director would ask. Get back a scene-by-scene breakdown with voiceover, on-screen text, visual direction, animation notes and timecodes that add up to exactly the length you picked.
- Voiceover
- It's 6 PM and you're still calling patients, one by one, trying to fill tomorrow's cancelled slots.
- On-screen text
- 6:00 PM. Still calling.
- Visual
- An office manager at a front desk, phone wedged against her shoulder, a wall clock at six and a calendar full of red gaps.
- Animation
- Flat vector style. Quick push-in on the clock; red calendar blocks pop in one by one with a snappy overshoot.
Five fields per scene, every scene timed. This is the format the whole script arrives in.
01
Briefing is where explainer videos go wrong
Most briefs are a one-liner or a wall of marketing copy. Then come the days of back-and-forth, and a video that never quite says who it is for or what to do next.
02
How it works
- 01
Answer eight questions
One question per screen, with examples under each. All about your business, none about design vocabulary.
- 02
Watch it get written
Your breakdown is generated live, scene by scene, in the language you chose.
- 03
Read the first scenes free
Concept, full scene list with timecodes, and the opening scenes in full — before you decide.
- 04
Unlock and hand it over
One payment, then edit anything, ask for AI revisions on single scenes, and export a PDF for your animator.
03
What is in a brief pack
- A creative concept summary for the whole video
- Every scene with a timecode range that sums exactly to your length
- Voiceover copy paced at what a voice actor actually reads per second
- On-screen text designed to survive with the sound off
- A visual description of what is on screen
- Animation direction in the visual style you picked
A landing-page video and a paid-social ad are not the same script. Tell us where it lives and the hook, pacing and on-screen text change with it.
04
Written for where it will actually run
Flat vector
Hand-drawn
Product UI
Isometric 3D
Kinetic type
Cinematic live-action
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One payment, no subscription
Price is set by video length and shown before you generate anything. Every purchase includes 10 AI scene revisions and one full regeneration.
from €29
Start your brief — free06
Questions
- Do I need to know anything about video?
- No. The eight questions are about your product, your customer and their problem. Style is picked from example tiles, never described in adjectives.
- What do I actually receive?
- A scene-by-scene document: creative concept, then every scene with its timecode, voiceover copy, on-screen text, visual description and animation direction. Export it as a PDF and hand it to any animator.
- Can I get the video produced too?
- Not here. This is the brief pack — the written document that makes production go smoothly, whoever you hire.
- Which language is my script in?
- Whichever you pick in the wizard. It is independent of the language you browse the site in.